Mid Sussex Marathon Branding

The Mid Sussex Marathon Weekend was a highly anticipated event that required a strong and consistent brand identity to effectively communicate its message to participants and stakeholders. As the lead designer on this project, I was tasked with creating a comprehensive set of brand guidelines that would guide the visual identity of the event. From concept to execution, the brand guidelines project was a collaborative effort that involved close consultation with the event organizers, sponsors, and other key stakeholders. I started by conducting research on the event’s target audience, competitors, and market trends to ensure that the visual identity would resonate with the intended audience.